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Many cosmetic importer and manufacturers have websites but many of them do not put useful information on their websites. If you browse on their websites, you can just see the name and image of products and a contact form. Some of them include such information as mission and vision, about us and contact us. The above sections might be necessary, but they are not enough. The main part of project is the content. You have to produce valuable web content.
In a statistical community consisting of 128 Iranian cosmetic companies, we have noticed that 40 of them do not have any website at all. 48 companies have websites but do not have useful contents on their sites. 26 companies have website and have put some content in it.
Content production should be started an idea of what to write about. The subject should be attractive and important and would better to be able to fulfill a need.
To make a bilingual website, it is necessary to have fluency in English language. It is much easier to translate from English to Persian than translate from Persian to English. The latter needs not only knowledge of English, but technical knowledge about what you are writing about. For example if you write for an article for a cosmetic website, you have to be a cosmetic expert as well as an English fluent person. Otherwise the people will not trust your content.

What is a good content?

Good content is what you can easily and eagerly read. In should neither be too long nor too short. If it is too short, most probably it means that you have not talked about it enough. If it is too long, it makes the reader tired. Content production by Ehsan Hosnani Content production is possible through one of the following 5 methods:
1. Only translation
2. Translation + edit
3. Translation + edit + images
4. Gathering info + translation + edit + images
5. Finding subject + gathering information + translation + edit + images

What is a general text?

Text which is intend be read by normal people are called general text. According to this definition, such text as the ones on the packaging or labels of the products, instructions on how to use a cosmetic product, buyers’ brochure and the websites which are designed for normal people are called general texts.

What is scientific text?

The text which is addressing doctors, R&D experts and researchers, educators, professional sales people, instructors of hair salons are called scientific. Also the technical files which are prepared to be used by medical representatives to visit the dermatologists, PowerPoints that are used for educating the beauty advisors and professional information about the cosmetic raw materials and active ingredients which are prepared to be sent to research and development department of the cosmetic manufacturing companies and booklets which are used to educate sale people and beauty advisors in pharmacies or professional hair salons are called scientific texts.